Big Data & Analytics
Continuity and high production quality are key to your business success.
Email marketing is a great vehicle for addressing consumers. It works best when the database and tool for email campaigns are not the end, but only the beginning of the project.
Big data will impact all businesses and the way they use IT. At least, that is what the believers are shouting in our ears. They are right, but only partly. It requires the right use case to increase competitiveness of a business or even to create completely new business models to some industries.
Old school BI tries to find patterns in what happened. Users have access to smart reports that give them insights to make better decisions. A new specialization within information technology has emerged: data science. The data scientist takes BI to the next level.
