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The amount of content residing in your company is growing exponentially every year. Implementing a software tool is not enough, you also need to define proper rules and procedures on how to use the system.
Using any phone, we can call any other phone – regardless the company that produced the phone, regardless calling a landline from a mobile. Or vice versa. This is interoperability.
Email marketing is a great vehicle for addressing consumers. It works best when the database and tool for email campaigns are not the end, but only the beginning of the project.
Barriers to field force management optimization are strong. Besides the common resistance to a change of staff, there may be limited budget, resistance from the IT department and the complexity of an integration with legacy systems. Here are five more situations that can go wrong.
Cloud and cloud security are buzzwords that probably have had the longest lifespan ever. Lots of companies are talking about it, thinking of going for it and wondering about its data security. Still, not that many companies have actually taken the step of adopting it.
Big data will impact all businesses and the way they use IT. At least, that is what the believers are shouting in our ears. They are right, but only partly. It requires the right use case to increase competitiveness of a business or even to create completely new business models to some industries.
Old school BI tries to find patterns in what happened. Users have access to smart reports that give them insights to make better decisions. A new specialization within information technology has emerged: data science. The data scientist takes BI to the next level.
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